The Solution
Navigating sector-unique challenges
‘From my perspective, Transparity were an extension of McCarthy Stone, working in collaboration with our technology team, and forging great relationships with stakeholders in the wider business.’
During our partnership with McCarthy Stone, we have encountered many challenges in meeting the demands placed on the programme of work.
Time Sensitive
There were a number of time-sensitive aspects to the projects, such as;
- Having to put in place a scalable architecture for the wider strategy
- Integrating a new sales system into the data warehouse
- Replacing the legacy reporting and analysis that was going end-of-life
We met the demand for insights from the business whilst meeting the objectives around data quality & consistency – against the backdrop of a new system the business was continuing to develop.
Complex Requirements
We also navigated the complexities of the reporting and analytical requirements of McCarthy Stone.
With a sales lifecycle consisting of multiple phases, differences between renting, buying and shared ownership, and the need to provide point in time analysis in the past and the future; clarity and consistency of data was critical.
Complexity is not only challenging from a technical point of view, but the need to deliver this to the business users in a way that was accessible and user friendly was critical for adoption.
Enhanced Snapshotting
Enhanced snapshotting capabilities equipped report users with the tools to uncover date-specific results and viewpoints by moving beyond traditional salesforce capabilities.
By giving users these tools, they were able to shift to an ‘as things looked’ approach, being able to look over past reports before they were updated with new results.
This was particularly useful in an industry in which buyer cycles differ greatly from other sectors. When a single sale can take months, even years to complete, and when unexpected changes and updates are likely to occur, being able to gauge the at any given time is invaluable.
A clear vision and good communication among the helped us deliver on these and many more challenges.